Sweet Fancies

Sweet Fancies is a boutique baking company, specializing in a unique line of products that cater to the fancies and imagination of the child in us all.

Discovery

Started in 2014, Sweet Fancies quickly became known for its delicious and creative cakes and desserts. By 2018, the company had reached a plateau and was looking for a new direction. Always with the goal of creating unique products, the discussion revolved around how to create something signature. This new product had to be fun, easy and novel.

The result? The Popple.

Created from a hybrid of a cake and a waffle, this new dessert was baked on a stick and covered in sweet… fancies. Launched on August 11th, 2018 to a massive crowd at the Eddie Hart Food Strip, the new Popples sold out in less than two hours. With little more than a tent, a laptop and incredible creativity, the strategy used excited a brand new market about a product they had never seen before. This novelty approach exponentially expanded the marketing reach.

Following in the wake of the launch, the social media campaign continued, growing the Sweet Fancies IG page to over 4000 followers, and the Facebook page to over 13,000 followers. Shortly after, a website was developed, which has now become the main channel for orders. This project saw the strategy and creative developed for:

  • A complete rebrand – Logo, stationery, voicing and positioning strategy
  • Full social media campaign, which is still ongoing
  • Signage and stall design
  • Website design and development
  • Packaging design

As Sweet Fancies continues to grow, it adds more products to its lineup. Currently offering Popples, Churro Bombs, cakes, éclairs, ice cream sandwiches (in collaboration with Kingdom Ice Cream) and specialty desserts, the company is on a steady path of amazing growth.

Project

Strategy and Business Development

Client

Sweet Fancies

Service

Creative Strategy, Logo Design, Signage Design, Illustration, Responsive Web Design, UI/UX Design, Social Media Campaign Development, Photography

Concept

The story of the Popple starts with a cake and a waffling falling in love. They went on to make babies and dressed them each in chocolate, sprinkles, pretzels, caramel and other such fancie things.

This story drives the characters that make up the Sweet Fancies brand. With Sprinkle, the eccentric unicorn and Calma, the mellow llama taking the forefront, the family of characters grows. With a depressed doughnut and a sinister cinnamon stick named Count Von Cinnamon, these fun, quirky characters lay the groundwork for a massive brand and the exciting development of their franchises. Fun, excitement, colour and fantasy are what drive Sweet Fancies and keep customers coming back again and again.

  • Sprinkle the Unicorn
  • Calma the Llama
  • Twinkle the Bee
  • Gerry
  • The Depressed Donut
  • Eggworth the First
  • Count von Cinnamon
  • Bernice the IceCream
  • Major Claus
  • Cray Shay the Milkshake  

The Comic

(2020 Art Style)

The Squad

(2018-2019 Art Style)

Eggwise the First
Cray Shay the Milkshake
The Depressed Donut
Sprinkle the Unicorn
Count von Cinnamon
Twinkle the Bee
Gerry
Calma the Llama
Bernice the IceCream
Major Claus

Colours and Letters

Bold, vivid colours and striking typography have now become synonymous with Sweet Fancies.

Colours

Really Pink

#FF0070

Unicorn Blue

#33CCCC

Mellow Yellow

#FFCC00

Typography

Montserrat

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Final Product

Website: www.mysweetfancies.com     Instagram: @mysweetfancies