Scientific Performance Racing

All or nothing; that's what racing requires of a driver. A fraction of a second can mean life or death, winning or losing. That's why Scientific Performance Racing set out to create products that protect engines and deliver the best performances in concert with those nail biting decisions the best drivers face around the track.

Discovery

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

Project

SPR Branding

Client

SPR

Service

Logo Design, Label Design

Concept

Racing allows almost no room for error, which is why this logo is as simple and concise as it is. There is no poetry, there are no gimmicks. This is the way engineers think, and it is a design that represents both that mindset and the performance that it garners.

Development & Design

Colours

Sport Orange

#EF3D23

Obsidian

#1A1A1A

Final Product